Betsy Devine: Funny ha-ha and/or funny peculiar

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Cupcake with MBA ingredients

March 30th, 2010 · No Comments

Cupcake nouveau

Originally uploaded by betsythedevine

The economics of the cupcake revolution are visible here. Not one, not two, but four or five levels of promise that the cupcake is fancy and loaded with sugar and fat in plentiful abundance.

But this is not a traditional bakery product. The skilled cook who has learned to apply smooth buttercream strokes and ornate decoration is no longer needed. Much lower-waged workers can be hired to apply the poured fondant icing, fat smear of frosting whose imperfections are well concealed by sprinkles, and topped with a candy easily mass-produced.

Perhaps the most cynical thing on the entire cupcake is the retro funk message of its peace symbol. “This cupcake was created by cool people who are just like you!”

Tags: Editorial · food · Wide wonderful world